Amplify Austin breaks record, raises more than $9.8 million


Highlights

Amplify Austin exceeds its $9 million fundraising goal.

The Boys & Girls Clubs of the Austin Area led the campaign in donations for the third straight year.

Amplify Austin, the city’s annual online day of giving, celebrated its fifth anniversary by raising more than $9.8 million after the 24-hour fundraising campaign wrapped up Friday night.

The amount exceeded the $9 million goal to become the event’s most successful campaign.

“At the end of the day, no matter what the ticker says, this goes beyond the numbers,” said Celeste Flores, executive director for I Live Here, I Give Here, which produces the online giving campaign. “It’s about the impact that’s going to happen with those dollars. That’s what fuels us.”

For the third year in a row, the Boys & Girls Clubs of the Austin Area raised the most money in the event with a total of more than $443,000. Hospice Austin finished second with more than $288,000, and Central Texas Food Bank came in third with a preliminary total of $252,874.

Central Texans contributed more than 64,500 donations to about 700 organizations. The event ran from 6 p.m. Thursday to 6 p.m. Friday.

With an hour to go, the Boys & Girls Clubs of the Austin Area, which was at the top of the leaderboard for most of Friday, was scrambling to rally more donations to meet its $500,000 goal. The Amplify Austin champ said the secret to its consistent success was making the campaign a team effort.

“We have full support from our board and buy-in from everyone,” said Misti Potter, executive vice president for the Boys & Girls Clubs of the Austin Area. “Everyone does Amplify all day long.”

Earlier in the day, some of the smaller nonprofits were struggling to gain momentum. Austin Community Steelband, which teaches disadvantaged students how to play and perform on a steel drum, raised about 40 percent of its $6,000 goal.

“We want the community to know that these classes help boost self-esteem and help students stay out of trouble,” said Paula Beaird, the group’s executive director. During lunchtime Friday, the students showed off their music skills at a lively Amplify Calypso lunch workout at the Town Lake YMCA.

Every Amplify Austin campaign has been unique. This year, many companies increased their matches and many nonprofits exceeded their goals, Flores said. “I think this is part of the spirit of the day,” she said.

After running the campaign for five years, organizers said they are always looking for ways to improve, whether it’s serving donors better or improving the nonprofit training before the campaign.

“We built this for the benefit of the entire community,” Flores said. “When you put out a bold goal, then people rise to the challenge.”



Reader Comments ...


Next Up in Local

Florida industrial worker dies in fall into asphalt machine
Florida industrial worker dies in fall into asphalt machine

An industrial worker in Florida died Saturday after falling into an asphalt machine, the Miami Herald reported. >> Read more trending news  Miami-Dade Fire Rescue personnel responded to a call about “an extreme fall” at the scene at 10:46 a.m., fire rescue spokeswoman Lt. Kirsten Miller told the newspaper. Detectives said...
Slight chance of rain possible Sunday, rain expected through the week
Slight chance of rain possible Sunday, rain expected through the week

Scattered showers continue across the Hill Country to the I-35 corridor today, the National Weather Service said. A 10 percent chance of rain is possible throughout the day. Cloudy skies with a high near 79 and a low of around 69 is forecast for Austin on Sunday. Mostly cloudy skies will keep temperatures below normal with highs ranging from the mid-70s...
Person stabbed man to death, injured woman in Kyle, police say
Person stabbed man to death, injured woman in Kyle, police say

A person who police say stabbed a man to death and severely injured a woman was arrested in Kyle on Saturday evening. Police have not released the identity of the suspect. Kyle police responded to an aggravated assault just before midnight Saturday at a home in the 1200 block of Kirby Lane. When they arrived, police found one man dead and a woman with...
3D gun advocate Cody Wilson jailed in Houston after Taiwan arrest
3D gun advocate Cody Wilson jailed in Houston after Taiwan arrest

Cody Wilson, the Austin man at the center of the national debate over 3D-printed guns, will be brought back to Austin by U.S. Marshals on Sunday evening after being arrested in the Wanhua District of Taipei on sexual assault charges. Wilson was booked into the Harris County Jail in Houston, where he has been turned over to state authorities to begin...
Florida man gets 20 years in state prison for stealing $600 worth of cigarettes
Florida man gets 20 years in state prison for stealing $600 worth of cigarettes

A Florida man convicted of stealing $600 worth of cigarettes from a convenience store was sentenced to 20 years in state prison, the Pensacola News Journal reported. >> Read more trending news  Robert Spellman, 48, was convicted in August of burglary and grand theft for the Dec. 28 incident, the newspaper reported. The length of the...
More Stories