Amplify Austin, the city’s annual online day of giving, broke its fundraising record Friday night by raising more than $10.3 million over 24 hours. The amount surpassed its $10 million goal.
“We’re feeling very excited about the progress, but more importantly about the impact and social good (this will bring) in the community,” said Celeste Flores, executive director for I Live Here I Give Here.
For the fourth consecutive year, the Boys & Girls Clubs of the Austin Area raised the most money, totaling more than $600,000. Hospice Austin finished second with more than $300,000 and Central Texas Food Bank raised more than $280,000.
“The secret is our people,” said Misti Potter, CEO of the Boys & Girls Clubs of Austin. “We have a strong, vested foundation of people who believe in the future of kids.” Potter said the organization uses Amplify Austin funds throughout the year for everything from ensuring daily operations of the nonprofit to investing in its growth. Board members, staffers and volunteers set up individual donation pages, which Potter said helped contribute to their success.
“It’s 24 hours and it’s done, but the lasting results are exponential,” she said.
While Austin Pets Alive didn’t rank among the top fundraisers, it took the top spot when it came to rallying the biggest number of supporters. It received more than $164,000 from about 2,062 individual donors. Overall, Central Texans contributed more than 62,000 donations to 702 organizations.
Local businesses Cirrus Logic, Drillinginfo, Charles Schwab & Co. Inc., SolarWinds and Silicon Labs led the charge on Amplify Austin Day with matching dollars. As a group, those five companies raised more than $558,000 of the $10.3 million total.
On Friday afternoon, smaller nonprofit organizations were trying to keep the momentum going.
“Amplify is one of those things that we wouldn’t miss,” said Kristin Starling, executive director for Songwriting With Soldiers. “Our organization is about building community, it’s not just about raising money but raising awareness.”
Songwriting With Soldiers pairs veterans and active-duty service members with professional songwriters to create songs about their military experiences and about returning home. The nonprofit raised about $33,341 out of its $50,000 goal. Amplify Austin donations will help it fund a retreat in Belton near Fort Hood as well as other programming.
“(Amplify Austin) may end tonight,” Flores said. “But what lies ahead is the better story.”
For her, that means schools being able to open up another classroom or an organization gaining new donors because of the fundraising campaign. “As we grow each year, I hope people feel inspired to give throughout the year, not just today,” she said.
2013 $1 million
2014 $5 million
2015 $7 million
2016 $9 million
2017 $9 million
2018 $10 million
2013 $2.7 million
2014 $5.7 million
2015 $7.7 million
2016 $8.5 million
2017 $9.8 million
2018 $10.3 million
Source: I Live Here, I Give Here