Amplify Austin, the city’s annual online day of giving, kicked off at 6 p.m.
The 24-hour online fundraising campaign raises money for more than 700 area nonprofit groups. In 2017, Amplify Austin — produced by the nonprofit I Live Here I Give Here — raised more than $9 million. Now, campaign organizers are hoping to break their own record and raise $10 million.
“We are so excited to see what you are going to do for this community,” Chelsea Toler-Hoffman, manager of development for I Live Here I Give Here, said in a Facebook Live video to supporters Thursday before the campaign’s kickoff.
As manager of nonprofit and customer relations, Christine Herlin said in the video that she helps all of the hundreds of nonprofits feel empowered to raise $10 million in 24 hours. “They are really ready to rock today,” she said.
To donate or to learn more about Amplify Austin, visit AmplifyATX.org. Amplify Austin ends at 6 p.m. Friday.
To view the Amplify Austin leaderboard, visit amplifyatx.ilivehereigivehere.org/content/leaderboards.
Earlier: In its sixth year, Amplify Austin — the city’s annual online day of giving — begins at 6 p.m. Thursday, with its most ambitious goal to date: to raise $10 million in a 24-hour period.
But Central Texans don’t have to wait until tonight to start giving to their favorite nonprofit. Donors already can go to amplifyatx.ilivehereigivehere.org and schedule a gift that will count toward a nonprofit’s chances for the grand prizes, though not the hourly prizes the campaign offers.
For the campaign’s sixth year, the St. David’s Foundation plans to donate $1 million in matching funds and has also committed to matching donations up to $300,000 to the Amplify Stretch Fund, which is distributed on a prorated basis to all participating nonprofits.