Aaron Franklin on why he doesn’t ‘eat that stuff’


You know who you’re not going to find waiting in line at Franklin Barbecue? 

Aaron Franklin.

But not because he cuts. And not because he could just as easily make his nationally acclaimed brisket at home. Because, as he told Esquire in a recent interview, “I don’t eat barbecue.”

As Esquire’s Ben Boskovich writes, “Sommeliers spit out their wine and the guy making your omelet at the continental breakfast probably avoids eggs” and that’s why “it makes sense that Franklin doesn't feel the need to stuff his face with pulled pork.”

Elaborating on why he doesn’t often partake in a ton of the food he’s so famous for, Franklin told Esquire:

"I don't eat that stuff, but I love to cook it. If I'm in a special place like up in the Carolinas hanging out with Sam Jones I’m absolutely going to get a pork sandwich. If I'm hanging out with Rodney Scott I'm absolutely going to get some of that pulled pork. Time and place, but as far as scenes and stuff, I don't really keep up with it. My concentration is right here."

Franklin also commented on barbecue’s nutritional profile, saying, “I've worked real hard for this dad bod and I'm keeping it this way. I don't know. I'm just surrounded. It's really heavy, fatty, salty food. But I'll take a bite, I taste it all the time."

The profile of Franklin also explores his childhood, his first brisket (terrible) and his “enchantingly approachable” new restaurant collaboration, Loro.  

You can read the piece in full here, and find out what else Austin has to offer barbecue-wise here


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