Dinges: Pride Radio Austin gone from 97.5 FM; new format debuts

Feb 03, 2018
KVUE news anchors Mike Rush, left, and Terri Gruca join chief meteorologist Albert Ramon on the new set.

After two years on the air, the plug has been pulled on 97.5 FM Pride Radio Austin.

Owner iHeartMedia has replaced the format, which targeted the Central Texas gay community, with the new Alt 97.5.

Alt 97.5, which is launching with 5,000 commercial-free songs in a row, features music from alternative acts such as Foo Fighters, Imagine Dragons, Weezer and Muse.

“We’re thrilled to bring Alt 97.5 to the Austin airwaves,” said Brian Gann, regional senior vice president of programming for iHeartMedia’s Austin and San Antonio stations. “We know this format will resonate with our listeners, and we are beyond happy to show Austin the new alternative, Alt 97.5.”

The station’s weekday lineup includes the nationally syndicated “Woody Show” from 6 to 10 a.m. The rest of the schedule:

Officials with iHeartMedia said that while Pride Radio is gone from the 97.5 FM frequency, it can still be heard on the HD2 signal of sister station 102.3 The Beat, online at prideradioaustin.com or on the iHeartRadio app.

New set for KVUE

KVUE has taken the wraps off its new set.

The set, from Jack Morton Worldwide, replaces one that first debuted in 2001 and underwent a refresh in 2008.

Jack Morton Worldwide has designed similar sets for a number of KVUE’s sister stations across the country.

“We’re so thankful that our parent company Tegna believes deeply in quality, local journalism,” KVUE president and general manager Kristie Gonzales said. “Their investment in KVUE allowed us to build a state-of-the-art set, inspired by Austin.”

Construction on the set started in mid-2017 in a secondary studio, allowing the ABC affiliate to continue broadcasting from its old set without interruption.

The focal point of the new 360-degree set is an array of flat-screens that sits behind the news anchors. Aside from the main anchor desk, there’s also a weather center and an interview area.

“KVUE has always set the standard in Austin for innovation,” news director Tim Ryan said. “We’ve integrated all the tools at our disposal to tell Austin’s story in real time, help the KVUE Storm Team keep you on top of the ever-changing weather in Central Texas and have a little fun, too.”

Now that the new set has debuted, the studio where the old set is located will be converted into production space.

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