While there’s no Texas team in Sunday’s Super Bowl, there are plenty of other connections between the big game and the Lone Star State.
That’s especially true when it comes to the ads that will air during the game’s television broadcast. One was partially filmed in Elgin, another promotes a beloved Texas grocery chain and two others were created by Austin-based ad agencies.
Social media went bonkers last month when the world-famous Budweiser Clydesdales were spotted in the Elgin area. While the company wouldn’t say much at the time, we now know the horses were indeed in town to film a commercial.
In a departure from past years, the ad featuring the Clydesdales will air after – not during – the Super Bowl. The Budweiser ad that will run during the game will focus on how the company lends a helping hand when disasters such as Hurricane Harvey hit.
Residents in Elgin and surrounding areas are excited to see their community in the national spotlight, Elgin Chamber of Commerce president Gena Carter said.