The spat between the National Rifle Association and Yeti doesn’t appear to be over just yet.
The NRA took aim at the Austin-based company in a recent tweet, offering followers free stickers to cover up the Yeti logo on their coolers and drinkware.
In fact, the NRA claims it has already given away more than 100,000 of the “I stand with the NRA Foundation” stickers at its recent convention in Dallas.
Many NRA members had pledged to stop patronizing Yeti – with some even destroying their Yeti products – after the organization claimed Yeti “suddenly, without prior notice” indicated it no longer wished to do business with the NRA Foundation.
That claim is inaccurate, Yeti has said. In a written statement, the company said it is “unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
In a message this month to NRA backers, the organization suggested the stickers as an alternative to throwing out the pricy coolers and drinkware.
“Don’t blow up your Yeti cooler,” the message said, in part. “Don’t shoot your Yeti cooler full of holes. Don’t chain your Yeti cooler to the back of your pick-up truck and drag it down the highway. Don’t glue a toilet seat to Yeti cooler. Don’t hang your Yeti cooler in a tree and beat it with a baseball bat.
“Put a big ‘I stand with the NRA Foundation’ sticker on your Yeti cooler and keep using it. They cost too much money to destroy to make a statement. Let a sticker make your statement.”