4 new bar/restaurant concepts bound for Domain’s Rock Rose section


Four more bars and restaurants have signed on to become a part of the new Rock Rose development at the Domain in North Austin.

The 100,000-square-foot project, conceived by Austin-based Endeavor Real Estate Group, will spotlight locally owned shops and restaurants, with the first ones set to open this fall.

More than a dozen tenants have signed on, including Kung Fu Saloon, Lavaca Street Bar and Birds Barbershop. The four latest additions are all new concepts from Union Venture Group, the company behind The Park at the Domain and Somersault.

It’s the success of The Park at the Domain and Somersault that prompted Union Venture Group to become a part of Rock Rose, said company founders – and brothers – Jeff Van Delden and Darren Van Delden.

“We’ve been involved in the Domain for more than four years now,” Jeff Van Delden said. “When we heard there was a new area that would feature local entrepreneurs, we took the bull by the horns. We were the first ones to sign up.”

Union Venture Group’s four new offerings will be the Rose Room, 77 Degrees, Saint Genevieve and Jack & Ginger’s Irish Pub. They’ll be side-by-side along Rock Rose, a street on the east side of the Domain.

“We’re thrilled to be working with such longstanding, successful and creative local Austin restaurant and bar owners as Jeff and Darren Van Delden,” said Billy Osherow, an Endeavor Real Estate Group principal. “Their vision and creativity is going to raise the aesthetic and sheer fun for this street.”

The Rose Room will be a three-story dance club, while 77 Degrees will be a rooftop bar. Saint Genevieve will be a lounge featuring shared plates from around the world, and Jack & Ginger’s Irish Pub will serve Irish and American “comfort food” and have 82 beers on tap.

Combined, the four Union Venture Group bars and restaurants are expected to employ between 160 and 180 people.

“Austin’s never had an entertainment district outside of downtown,” Darren Van Delden said. “The potential we see here is awesome – plus there’s free parking, which is always great.”

Even before construction wraps, the Van Delden brothers say tenants in the Rock Rose development are already in talks to host a number of special events throughout the year to attract people to the project day and night, weekdays and weekends.

“We’re all working together to make this a dynamic area,” Jeff Van Delden said.

With hundreds of apartments on site, as well as offices, it shouldn’t be much of a challenge, Birds Barbershop co-founder Michael Portman said.

“Rock Rose is a hat trick for Birds Barbershop – a top-class new development, local-minded tenant mix, with residents and workers right at our doorstep,” he said. “Endeavor could have taken the easy road by populating Rock Rose with national chains. By not doing so, local businesses like Birds Barbershop win and Austinites gets the diversity we all crave.”



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