3 more businesses sign on at Rock Rose shopping center


With the first wave of openings just around the corner, the company behind The Domain’s all-local Rock Rose development says it continues to see strong interest from shops and restaurants.

The latest additions to the 100,000-square-foot project in North Austin include a pair of restaurants, Mia Italian Tapas & Bar and General Tso’Boy, a new concept that features Chinese cuisine on po-boy sandwiches.

Also on the way is Weathered Coalition, a men’s clothing store that will feature a coffee and whiskey bar, among other amenities.

They’ll join more than a dozen other businesses with Central Texas ties that have committed to Rock Rose, a creation of Austin-based developer Endeavor Real Estate Group. Birds Barbershop, East Side King, Salvation Pizza, The Dogwood, Lavaca Street Bar and Kung Fu Saloon are just some of the high-profile names attached to the project, Endeavor principal Billy Osherow said.

Several are expected to be open before the end of the year, with the rest following suit in 2016.

“Rock Rose is very high energy,” said General Tso’Boy co-founder Jessica Lin. “Endeavor is creating a new downtown. All of the concepts going in there are interesting. I especially love how they’re bringing a bunch of local food concepts to the area.”

Lin and co-founder Gary Wu say they expect their restaurant to open in the spring, with a menu that Lin says “features American Chinese flavors in a more playful canvas.”

“Our approach is a fresher vision of American Chinese food,” Wu said. “This is our interpretation as first-generation Americans of food that’s a little lighter, a little fresher.”

Weathered Coalition also plans a spring opening, founders Tyler Guinn and Ben Woods said.

Initially Guinn and Woods said they’d been considering sites in South Austin and East Austin, but their minds were changed when they saw plans for Rock Rose.

“Of course there’s some great things happening on the south side and the east side of town,” Woods said. “But really, for us, what was going on at Rock Rose with all the great foot traffic and all these other great businesses out there, it was a great fit.”

“It’s going to be awesome to lock arms with other local businesses,” Guinn said. “We’re looking to create a real community place where guys can feel at home.”

The two had been working separately on similar retail concepts but they decided to team up when their paths crossed about two years ago, Guinn and Woods said.

“We both have family backgrounds in retail,” Guinn said. “We started up conversations about our aspirations and we quickly realized we had a lot in common, a lot of the same goals.”

Their 1,400-square-foot shop will feature an assortment of American-made menswear items primarily targeted at shoppers ages 25 to 45. In addition to the coffee and whiskey bar, there will also be a work lounge with WiFi and space for a barber.

“We’re wanting it to be different than what’s already in town – less sales-driven and more experience-driven,” Guinn said.



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