Focus on tech helps keeps Reilly Realtors growing

When you talk to Reilly Realtors’ agents about what makes the real estate company special, the word technology keeps coming up.

The agency’s technology-driven strategy is one of Reilly Realtors’ best aspects, employees say.

Reilly Realtors ranked No. 2 among small employers in the American-Statesman’s 2017 Top Workplaces of Greater Austin project. It’s the fourth consecutive year the company has been ranked.

Beginning with a company website that offers cutting edge services to clients, Reilly Realtors has mastered the overall marketing strategy in real estate, operations team member Kathryn Harris said.

“We have in-house marketing, so agents never have to worry about putting together a file on Powerpoint or anything else. They make sure we have everything we need,” said Harris, 26. “It’s an innovative culture.”

It’s no surprise that Reilly Realtors is tech-savvy. The private company was founded in 2006 by former tech executives and locals Michael and Shae Reilly, who have quickly grown the agency. Reilly has doubled in agent size since 2014 to 122 employees and plans to add 50 more agents during the next year.

Reilly Realtors’ website, which the company said is visited by thousands of people each day, allows seamless home searches for clients that update in real-time, agents say. It also gives agents resources and data that allows them to easily work remotely.

Reilly Realtors employees also said the company uses tools like social media and newsletters as part of their marketing strategy. Some agents even have their own YouTube channels.

Agency owners Michael and Shae Reilly are constantly studying the latest technology and trends to improve the company’s focus, agent Daphne Quay said.

“They make sure we are uniform looking in everything - that’s the way to build a strong brand,” said Quay, 29. “They always want to make sure our tech tools are 100 percent up to date.”

Despite the tech tools that allow employees to easily work remotely, the Reilly’s have also created a workplace environment that puts importance into office team building activities and regular staff meetings, which agent Bobby Kenney said is integral to the agency’s success.

Kenney, who joined Reilly three years ago after having worked in real estate for 12 years, said he was drawn to the company after meeting Michael Reilly and being impressed by his caring attitude.

Kenney said Reilly remains the same today and helps anyone at the company who needs advice.

“It’s a very nurturing place for agents,” said Kenney, 56. “If you have a broker that treats you with respect, that’s a pretty big thing in real estate. The Reillys do that.”

In anonymous comments from employees during the Top Workplaces survey process, one Reilly Realtors agent summed the firm up this way: “Reilly Realtors is progressive in the industry. The back-end systems make being a Realtor so much easier. The office personnel even create top-of-the-line marketing and file your documents for you. The lead generation tools are top of the line. Most importantly, the culture is overwhelmingly helpful, positive and fun.”

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