Focus on tech helps keeps Reilly Realtors growing


When you talk to Reilly Realtors’ agents about what makes the real estate company special, the word technology keeps coming up.

The agency’s technology-driven strategy is one of Reilly Realtors’ best aspects, employees say.

Reilly Realtors ranked No. 2 among small employers in the American-Statesman’s 2017 Top Workplaces of Greater Austin project. It’s the fourth consecutive year the company has been ranked.

Beginning with a company website that offers cutting edge services to clients, Reilly Realtors has mastered the overall marketing strategy in real estate, operations team member Kathryn Harris said.

“We have in-house marketing, so agents never have to worry about putting together a file on Powerpoint or anything else. They make sure we have everything we need,” said Harris, 26. “It’s an innovative culture.”

It’s no surprise that Reilly Realtors is tech-savvy. The private company was founded in 2006 by former tech executives and locals Michael and Shae Reilly, who have quickly grown the agency. Reilly has doubled in agent size since 2014 to 122 employees and plans to add 50 more agents during the next year.

Reilly Realtors’ website, which the company said is visited by thousands of people each day, allows seamless home searches for clients that update in real-time, agents say. It also gives agents resources and data that allows them to easily work remotely.

Reilly Realtors employees also said the company uses tools like social media and newsletters as part of their marketing strategy. Some agents even have their own YouTube channels.

Agency owners Michael and Shae Reilly are constantly studying the latest technology and trends to improve the company’s focus, agent Daphne Quay said.

“They make sure we are uniform looking in everything - that’s the way to build a strong brand,” said Quay, 29. “They always want to make sure our tech tools are 100 percent up to date.”

Despite the tech tools that allow employees to easily work remotely, the Reilly’s have also created a workplace environment that puts importance into office team building activities and regular staff meetings, which agent Bobby Kenney said is integral to the agency’s success.

Kenney, who joined Reilly three years ago after having worked in real estate for 12 years, said he was drawn to the company after meeting Michael Reilly and being impressed by his caring attitude.

Kenney said Reilly remains the same today and helps anyone at the company who needs advice.

“It’s a very nurturing place for agents,” said Kenney, 56. “If you have a broker that treats you with respect, that’s a pretty big thing in real estate. The Reillys do that.”

In anonymous comments from employees during the Top Workplaces survey process, one Reilly Realtors agent summed the firm up this way: “Reilly Realtors is progressive in the industry. The back-end systems make being a Realtor so much easier. The office personnel even create top-of-the-line marketing and file your documents for you. The lead generation tools are top of the line. Most importantly, the culture is overwhelmingly helpful, positive and fun.”



Reader Comments ...


Next Up in Business

How easy is it to #DeleteFacebook? Advice from some who’ve disconnected
How easy is it to #DeleteFacebook? Advice from some who’ve disconnected

SEATTLE — Facebook’s image has taken a beating the past couple of years. First it was the Russians buying ads to try and influence U.S. elections, followed by the news that the political consulting firm Cambridge Analytica harvested the data of 50 million Facebook users without their permission and used it to help Donald Trump become president...
Customers want more tech, fewer people

Get out of our way. That’s the message customers have for merchants looking to improve their in-store experience, according to a new study of more than 2,900 adults and children in the U.S. and Canada. The survey, conducted winter by HRC Retail Advisory, found that a majority of buyers prefer to be left alone to browse while shopping and would...
How listening to random sound can unlock a trapped mind
How listening to random sound can unlock a trapped mind

LOS ANGELES – David Tobin took to the stage at a recent technology conference in downtown Los Angeles, asked the 500 attendees to close their eyes, and turned up the sound so they could sample his wares: a textured, layered soundscape that he calls an “audiojack.” A thousand eyes clamped shut as they collectively heard a ball thudding...
Best AV receivers for 2018
Best AV receivers for 2018

So you’ve got the high-def, wide-screen, 4K video television, multiple surround speakers and a subwoofer the size of a dorm fridge. You’re almost there — but if you want the full home theater experience, you need an AV receiver to ride herd on all of it. These are the four best models CNET has reviewed over the last year. —&mdash...
‘Yakuza 6’ a modern chapter in need of one vital update
‘Yakuza 6’ a modern chapter in need of one vital update

Jumping into the “Yakuza” series right now is a tricky proposition. Sega’s long-running underworld crime saga has been out for more than a decade and has several chapters that follow the exploits of legendary gangster Kazuma Kiryu. The developers have been trying to get both new and longtime fans into the series with a two-pronged...
More Stories