Downtown Austin’s newest condo project is looking to make a Proper introduction.
Austin Proper, a 32-story tower that will feature 100 luxury residences atop a 243-room high-end hotel, rolled out a new website Monday, liveaustinproper.com, and has started a “priority interest list” for prospective condo owners.
People who sign up for the list will be among the first to have a shot at acquiring one of the condos when the sales process begins this year, according to California-based Kor Group, the project’s developer.
The high-rise, in the northwest corner of the former Green Water Treatment Plant site, is due to come online by 2017.
Condo residents will have a host of their own amenities, including a pool, in addition to being able to take advantage of the hotel’s offerings, such as a spa, housekeeping and 24-hour room service.
“The hotel mixed with residences is a concept that works really well,” said Matthew Green, the Kor Group’s Austin managing partner. “These are owners who expect great service and high design. They really appreciate those hotel amenities.”
One-, two- and three-bedroom condos will be available, ranging in size from 850 to 2,800 square feet, as well as one- and two-story penthouses as large as 6,000 square feet. Prices will range from the mid-$500,000s to several million dollars.
Designer Kelly Wearstler, who has served as a judge on the Bravo TV network’s “Top Design” show, has been tapped to handle the interiors for both the hotel and the condos.
“We want to curate a vibe that is unique to Austin with an unrivaled sense of spirit and distinction,” Wearstler said.
The launch of the Kor Group’s signup list comes just a few days after another downtown residential tower, the Independent, said that 90 percent of its 370 units were reserved after just one week. The 58-story tower is about a block from the Austin Proper project.
Also nearby, the former Seaholm power plant has been turned into a mix of shops, restaurants and offices. Hundreds of apartments are on the way. A new central library for the city of Austin is nearing completion. And upgrades are being made to Shoal Creek, which many of the condos at Austin Proper will overlook.
“That whole quadrant that’s coming in – the expansion of the Second Street District – is just amazing,” said Larry McGuire, whose Austin-based McGuire Moorman Hospitality has been tasked with creating the dining options for the Austin Proper project.
McGuire’s past restaurant creations include Lamberts, Perla’s and Clarks. At Austin Proper, he said he envisions operating a lobby bar, coffeeshop and restaurant.
“This is a natural extension for us – a great opportunity to link up with a group experienced enough to do a project of this scope,” McGuire said.
The hotel will be part of the fledgling Proper Hospitality brand, which launched in January. Locations announced so far include San Francisco and Los Angeles.
“We’re all about designing hotels we would love in cities and neighborhoods we’d love to spend time in,” said Brian De Lowe, a Kor Group partner and president and co-founder of Proper Hospitality. “Austin is one of our favorite places in the world.”
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