Austin home automation startup WigWag raises $3.2 million

A Silicon Valley venture firm is the lead backer in $3.2 million investment in Austin-based home automation startup WigWag.

CSC Venture Capital, based in Palo Alto, Calif., led the deal. CSC Venture Capital is the investment arm of CSC Group, a leading private investment firm in China.

WigWag was founded by Ed Hemphill and Travis McCollum, both former executives of videoconferencing company LifeSize Communications.

The company got off the ground in 2013 by raising more than $454,000 from 1,700 backers on crowdfunding site Kickstarter campaign.

WigWag’s home automation platform lets consumers manage an array of connected, smart devices in their homes. It works with products made my WigWag – such as smart lighting – as well as devices made by other companies.

“We want to help people make their homes smarter through their phones phones or through controls,” Hemphill said.

Research firm Gartner estimates that by 2022 the typical U.S. household will contain more than 500 connected devices.

WigWag says its technology makes it possible for developers to create applications that respond individually to people’s behavior. That could include automatically adjusting to an individual’s preferences of lighting, temperature or music.

The company has begun shipping WigWag Relay, a $149 product designed to wirelessly connect with sensors attached to a variety of appliances such as lights and door openers.

WigWag also sells kits that let users control smart lighting from one app for $199.

The funding will allow the company to speed up product development, expand its Austin engineering and marketing teams and launch its platform and consumer products.

The 20-person company is currently hiring in software development, testing and marketing.

WigWag previously raised about $550,000 from individual and small institutional investors.

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