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Austin’s fast-growing Tiff’s Treats plans first out-of-state locations


For nearly two decades, Austinites have been getting hot cookies and cold milk delivered by Tiff’s Treats with just a few clicks or a quick call.

Now it’s Atlanta’s turn.

The Austin-based chain, which has spread throughout Texas in recent years, plans to open its first out-of-state locations this year in metro Atlanta.

The first location, in Alpharetta, is set to debut in mid-June. Two more stores – in Midtown and Sandy Springs – will follow by the end of 2016, the company says.

The company currently has more than 20 stores in Austin, Dallas-Fort Worth, Houston and San Antonio. Its seventh Austin-area location, at 4701 183-A toll road in Cedar Park, opened Saturday.

Tiffany Taylor Chen and Leon Chen, who founded Tiff’s Treats in 1999 while attending the University of Texas, first revealed their plans to open up stores outside Texas late last year, after lining up more than $14 million in financing.

Investors and members of the company’s board of directors include several people with a wealth of restaurant and retail experience gained during stints with companies such as Pizza Hut, Starbucks and Austin-based Whole Foods Market.

The company says it relied on market research to help determine where Tiff’s Treats would head next.

“Atlanta was the easy choice for our expansion,” Taylor Chen said. “The city’s economy is booming and Atlanta has a wide variety of businesses, universities and medical facilities that are hungry for delivery treats. Our growth is 100 percent us meeting customer demand, which continues to expand.”



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