Two well-known Austinites are putting their money where their mouths are, investing in a beloved Austin brand.
Tennis ace Andy Roddick and his actress/model wife Brooklyn Decker said this week they have joined the Tiff’s Treats team as shareholders and brand ambassadors.
Financial terms of the arrangement were not disclosed.
Known for its deliveries of hot cookies and cold milk, Tiff’s Treats got its start near the University of Texas campus in 1999 while co-founders Leon and Tiffany Chen were still in college. Today, the company has grown to 40 locations, primarily in Texas.
“We couldn’t be more excited to join the Tiff’s Treats team,” Roddick said in a written statement. “What Tiff and Leon have built is impressive, and it’s just the beginning. To go from fans of the brand to minority owners is a dream for us. Brooklyn and I look forward to sharing the Tiff’s experience with the rest of the country as we grow.”
Roddick, a Grand Slam singles champion among numerous other tennis honors, says he’s been a fan of Tiff’s Treats pretty much since the beginning – and, once they became a couple, it didn’t take Decker long to follow suit.
“Tiff’s Treats is the reason I chose to move to Austin,” Decker joked. “Andy’s a close second.”
The addition of Roddick and Decker to the team comes at a time of swift growth for Tiff’s Treats. A recent Series D $25 million funding round led by Morgan Stanley Expansion Capital is helping the chain add locations outside of Texas.
“We are extremely honored to have Andy and Brooklyn join our team and help introduce our concept to new customers nationwide,” Leon Chen said.
Offering guidance to the company as it expands are a number of restaurant and retail industry veterans, including former Papa John’s, Pizza Hut, Starbucks and Whole Foods Market executives.
As part of their roles as brand ambassadors, Roddick and Decker will help promote the Tiff’s Treats brand by attending events and through marketing efforts utilizing a variety of media sources.
One such event will be a Tiff’s Treats party planned for March during next year’s South by Southwest festival. In addition to cookies, the event will include live music. More details will be released at a later date.
Roddick and Decker will also be front and center in many of the growing chain’s philanthropic efforts.
“We feel so privileged to have these two talented Austinites on our team,” Tiffany Chen said. “Andy and Brooklyn have been customers of ours for years. We admire the work they have done through (the Andy Roddick Foundation) serving underprivileged families in the Austin community and together we hope to continue this mission that is very much in sync with our core philosophy of giving back to our local community.”
Tiff’s Treats locations
- Texas: Addison, Allen, Arlington, Austin (5), Cedar Park, College Station, Dallas (2), Fort Worth, Houston (4), Irving, Katy, Lewisville, Plano, Richardson, Round Rock, San Antonio (5), Southlake, Sugar Land, The Woodlands and Westlake.
- Georgia: Alpharetta, Atlanta (4) and Decatur.
- Tennessee: Nashville (2)