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Amazon planning bookstore at Domain Northside


Amazon is poised to open a bookstore at Domain Northside next year.

The location here, slated to open in early 2018, according to signage that went up over the weekend, would be similar to the 11 the online retailer already operates in San Jose, Calif.; San Diego, Calif.; Chicago; Boston; Paramus, N.J.; New York; Portland, Ore.; and Seattle.

Austin isn’t mentioned yet on Amazon’s list of upcoming locations, but the company has made filings with both the city and state that shed some additional light on the project.

The store will be in a 4,508-square-foot space at 11700 Rock Rose Ave., Suite 150.

It’ll be located near Sephora and the Sugarfina candy boutique, across from the Culinary Dropout and Flower Child restaurants.

Records filed this month indicate Amazon intends to spend $995,000 to build the store, which will feature a sales floor, stockroom, manager’s office and employee restroom.

Never been to an Amazon Books store? Here’s what to expect, via their website: “As a physical extension of Amazon.com, Amazon Books integrates the benefits of offline and online shopping to help you find books and devices you’ll love. We select books based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments.

“We place books face-out on the shelves, so each can communicate its own essence. Under each book is a review card with the Amazon.com customer rating and a review. Most have been rated 4 stars or above and many are award winners.”

The new bookstore will help boost Amazon’s presence in Austin, where it already has some offices, as well as its newly acquired Whole Foods Market division.

Austin is also one of many cities vying to land Amazon’s recently announced second headquarters, or HQ2.



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