Smart jackets coming this fall from Google and Levi’s

Smart jackets are coming … just not as soon as originally planned.

And if you want one, be prepared to shell out $350.

Those are the latest updates from a partnership between Levi’s and Google’s Advanced Technology and Projects lab, according to The Verge. The project’s leaders announced the news on stage at this year’s South by Southwest music, film and tech festival in Austin, Texas.

The high-tech piece of outerwear is part of Project Jacquard, an initiative launched in 2015 by Levi’s and Google that seeks to weave the internet into clothing.

As the first piece of clothing to come out of that partnership, the jacket will let you interact with your smartphone by tapping your sleeve. Levi’s says it’s perfect for people like bicyclists, who want to change their music, ignore calls from their boss and get directions while in the middle of a ride. A video on the company’s website shows a cyclist biking through traffic while using the jacket.

The key is a tag in the jacket that wirelessly connects your smartphone to the conductive yarns woven into the cuff, allowing you to use your sleeve to send signals to your phone. Take the tag out, and the jacket is washable, according to the Levi’s website.

“Over time additional features will be added to further make this jacket your co-pilot for life, on or off your bike,” the company promises.

If the prospect of connected clothing excites you, one day you might be able to have an entire smart outfit. Remember the Google Hat the internet giant got a patent for last month?

But apparently it’s taking longer than the Levi’s and Google team leaders thought it would to perfect their existing jacket technology.

The jacket’s debut, initially planned for this spring, has been pushed back until fall, according to The Verge.

Reader Comments ...

Next Up in Technology

Austin’s Amplify Snack Brands being sold to Hershey for $1.2 billion
Austin’s Amplify Snack Brands being sold to Hershey for $1.2 billion

Austin-based Amplify Snack Brands is being acquired by The Hershey a $1.2 billion deal, the companies said Monday. The boards of both companies have agreed on the deal in which Hershey will acquire all outstanding stock of Amplify for $12 per share in cash. The deal is expected to close in the first quarter of 2018. Amplify, which makes Skinny...
Up the Ladder

Finance Banker’s Toolbox has named Max Thoene chief operating officer. Government The Texas County & District Retirement System has named Casey Wolf chief investment officer. Health care The Austin Healthcare Council has named Mini Kahlon board chair and Charles Barnett board vice chair. Technology SecureLink has named Chip Pate chief financial...
Top Local Business Stories of the Week
Top Local Business Stories of the Week

3M DEAL 3M to sell Austin unit to Corning in its latest local downsizing: Industrial and consumer products company 3M continues to reduce its Austin footprint, announcing plans to shed a unit based here that makes bandwidth and optical fiber devices for the telecommunications sector — six months after it reached a separate deal to sell its main...
Pair of retail developments planned for Georgetown
Pair of retail developments planned for Georgetown

Two large retail developments, one including an Italian-themed village, are headed to Georgetown at Interstate 35 and Texas 29. Wolf Lakes Village is a proposed 164-acre retail/residential community with arched bridges, a plaza, three lakes and a wedding chapel planned for the northwest corner of the highways’ intersection. It also will feature...
11 rookie mistakes to avoid during the first year of your new job
11 rookie mistakes to avoid during the first year of your new job

Whether you're in your first job straight out of college or are a seasoned professional starting with a different company, your first year can set the tone for success or failure.    Early mistakes can be difficult to overcome and can torpedo your career in the longer term. Each office has its own way of doing things, and it's part of your...
More Stories