Sunday Focus: Entrepreneurship
Eight years ago, brothers Roy Seiders and Ryan Seiders tried to convince McBride’s outdoor specialty store to become the first retailer to carry their rugged, hard-case Yeti coolers.
It wasn’t an easy sell.
“I was reluctant at first because of the price of them,” said Jim McBride, who runs the fishing department at the store in Central Austin. “Through persistence, they got me to put a couple in to try, and they sold within just a couple days. We reordered a few more and they were gone within the week. Turns out it’s one of the better items that we stock.”
Since landing that first account, Yeti has built a fervent fan base among sporting enthusiasts like hunters and fishermen, who have embraced the heavily insulated, nearly indestructible coolers as part of the outdoor experience.