When Google announced this month that it will shut down its Google Reader service in July, many loyal users of the service began immediately hunting for alternatives.
One of them, Feedly, seems to be emerging as a top pick for Reader refugees. It gained about a half million new users in the days after Google made its announcement. Like Google Reader, Feedly allows users to browse new posts from blogs and other kinds of websites using “RSS,” a standardized web publishing format. Instead of visiting websites individually for updates, readers can see all new content in one place.
Unlike Google Reader, Feedly takes all that content and formats it into an attractive, magazinelike style. Visually, it resembles another news aggregator called Flipboard, and it’s not the only game in town. Zite, Reeder and Pulse are other news-browsing alternatives to Google Reader.
Feedly, which can run in Web browsers as well as on iOS, Android and Kindle devices, is expected to clone Google Reader’s functionality before the July shutdown and so far seems to be the front-runner among the RSS-reading competitors.