It might be the first time that a keynote speaker at South by Southwest Interactive is someone who could be the answer to the question, “Whom would we call if we found out the Earth was going to blow up?”
Perhaps that’s too much responsibility to put on the shoulders of Elon Musk, the high-profile entrepreneur who’ll be the festival’s opening keynote speaker 2 p.m. Saturday at the Austin Convention Center.
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Omar L. Gallaga has been covering South by Southwest Interactive since it was a tiny part of the festival called “Multimedia” in the late 1990s. He has written extensively about the cultural impact of the fest on Austin and on the tech world and is the American-Statesman’s lead reporter on Interactive every year.