Somewhere along the line during the rise of social networks like Twitter and Facebook, it became conventional wisdom that if you have a customer support problem, complaining about it online might get you faster results than calling a phone number or sending an email.
Companies including Dell, which has a social media bunker, and the cable company Comcast with its “@ComcastCares” Twitter account, became known as early pioneers in good social media customer support.
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Find technology news, reviews and more at Omar L. Gallaga’s blog, Digital Savant, at austin360.com/digitalsavant.