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Austin-based Rooster Teeth striking out on its own

By Omar L. Gallaga - American-Statesman Staff

As it turns 10 years old, the team at Austin video company Rooster Teeth Productions LLC is giving itself a birthday present: independence.

The company is ending its partnership with the web site Machinima.com and will take control of the ad business around its self-produced online videos. Those videos, which the company began producing on a shoestring in 2003, have steadily built a substantial audience. Rooster Teeth’s primary YouTube channel is the 15th most-viewed of all time. Its videos have collectively been viewed nearly 2 billion times on YouTube alone where Rooster Teeth’s main channel has 4.2 million subscribers.

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