According to a United Kingdom-based publication that monitors the world of Formula One finances, Austin, the Circuit of the Americas, F1 and advertisers and sponsors benefited from a worldwide burst of exposure and publicity surrounding the United States Grand Prix last November.
An analysis conducted by Formula Money and released Thursday, estimated the value of the global media exposure at about $191 million, more than any other F1 race last year. The publication also reported that the Austin race was the second best attended race on F1’s 2012 calendar.
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