Report: Ivanka Trump’s merchandise sales surging, jumping despite boycott


Following the election of President Donald Trump, multiple retailers made headlines when they decided to drop his daughter Ivanka’s name-brand retail items. Nordstrom, Shoes.com and Neiman Marcus were just a few of the outlets that chose to no longer carry items from the first daughter.

“It’s not a political decision for us. We carry thousands of brands and making edits to our offering based on performance is part of the regular rhythm of our business,” Nordstrom said of the decision to drop Ivanka’s brand. “We make our buying decisions season by season.”

>> Read more trending news  

 If their decisions are truly made season by season, Nordstrom may soon carry Ivanka’s items once again, if a report from Refinery 29 is accurate. According to the report, e-commerce site Lyst shows that Trump’s items are becoming hot sellers following her father’s election.

“From January to February, Ivanka Trump sales increased 346%. If you compare February 2017 to the average orders in 2016, the brand sales increased 557%. Put another way: The Ivanka Trump brand was ranked as no. 11 in sales for the month of February, a jump all the way up from no. 550 in January,” Refinery 29 reports.

In an interview with the site, Lyst’s U.S. public relations director corroborated the numbers.

“Ivanka Trump brand has never ranked in as a top seller on our site,” Sarah Tanner said. “To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us.”


Reader Comments ...


Next Up in Local

Man accused of demanding sex from 15-year-old girl on Snapchat
Man accused of demanding sex from 15-year-old girl on Snapchat

A Taylor man is accused of sending a message on Snapchat to a 15-year-old girl he knew demanding that she sleep with him, according to an arrest affidavit. Arturo Medrano, 20, of Taylor, was charged with online solicitation of a minor, a third-degree felony punishable by up to 10 years in prison. The girl told police that on Nov. 11 and Nov. 12, someone...
JUST IN: Abbott calls White House disaster relief proposal ‘inadequate’
JUST IN: Abbott calls White House disaster relief proposal ‘inadequate’

The White House on Friday requested Congress to sign off on an additional $44 billion in disaster relief for Texas as well as for Florida, Puerto Rico and California. Congress already approved $15 billion in aid for Harvey in September and $35.8 billion in disaster relief for Texas, Florida, Puerto Rico and California. A few hours after the president&rsquo...
State alcohol regulators investigating death of Texas State student
State alcohol regulators investigating death of Texas State student

The Texas Alcoholic Beverage Commission has opened an investigation into the death of a 20-year-old Texas State University student who was found dead Monday after a fraternity event the night before. Sophomore Matthew Ellis, a Phi Kappa Psi fraternity pledge, was pronounced dead at 12:28 p.m. at the off-campus Millennium Apartments, according to San...
Cornyn backs bill for better reporting for firearm background checks
Cornyn backs bill for better reporting for firearm background checks

U.S. Sen. John Cornyn, R-Texas, joined seven other senators Thursday to introduce a bipartisan bill aimed at improving compliance with existing requirements for reporting background checks on firearms purchases. The Fix NICS Act penalizes federal agencies that fail to report relevant records to the proper authorities, while encouraging states to improve...
BREAKING: Third family member involved in suspected drunken driving crash has died, relatives say
BREAKING: Third family member involved in suspected drunken driving crash has died, relatives say

A man who was gravely injured in a crash that killed his wife and son last weekend died Friday morning after being taken off life support, a family member told the American-Statesman. Scott Latulippe, 41, was a passenger in a Fiat 500 headed south in the 9400 block of Research Boulevard on Saturday afternoon when suspected drunken driver Guy Brasted...
More Stories