Nearly a year after the Austin City Council passed one of the nation’s most far-reaching bans on the thin bags offered at retail checkout counters, and less than two weeks before the ban takes effect, a big ad campaign to educate customers about the law is just beginning.
The city is paying an Austin marketing firm $850,000 to create the campaign, including print, radio and TV ads that will start running Monday. The ban on so-called single-use paper and plastic bags begins 11 days later, on March 1.
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