Nearly a year after the Austin City Council passed one of the nation’s most far-reaching bans on the thin bags offered at retail checkout counters, and less than two weeks before the ban takes effect, a big ad campaign to educate customers about the law is just beginning.
The city is paying an Austin marketing firm $850,000 to create the campaign, including print, radio and TV ads that will start running Monday. The ban on so-called single-use paper and plastic bags begins 11 days later, on March 1.
The story you’re reading is premium content from the Austin American-Statesman. Subscribers get total access to all our in-depth news, digital editions and exclusive premium content. You can also buy a 24-hour digital pass or 7-day digital pass.
Read MyStatesman.com now — 24-hour digital pass99¢ for 24-hours
Read MyStatesman.com all week — 7-day digital pass$3.99 for 7-days
Subscribe to the Statesman for as little as 33¢ per dayView Offers
For Subscribers: Register your account for digital access.Access Digital
For Subscribers: Sign in here if you have already registered your account.Sign In