Friends, at the risk of tip-toeing dangerously close to self-praise, I’ve got to tell you I was pretty proud of myself the first time I drove by the big blue billboard near exit 297 on I-35 and resisted the urge to columnize about it.
Why do it, I asked myself. Why hold a longtime and valuable Central Texas institution up to public ridicule just because of a billboard? You’re better than that, I told myself.
The story you’re reading is premium content from the Austin American-Statesman. Subscribers get total access to all our in-depth news, digital editions and exclusive premium content. You can also buy a 24-hour digital pass or 7-day digital pass.
Read MyStatesman.com now — 24-hour digital pass99¢ for 24-hours
Read MyStatesman.com all week — 7-day digital pass$3.99 for 7-days
Subscribe to the Statesman for as little as 33¢ per dayView Offers
For Subscribers: Register your account for digital access.Access Digital
For Subscribers: Sign in here if you have already registered your account.Sign In