South by Southwest will expand its reach in March to incorporate sports-related programming, festival organizers announced Tuesday. SXsports will feature film screenings and panel discussions that highlight the intersection of creative industries, sports, innovation, pop culture and business.
Bill Simmons of ESPN and Grantland.com is one of the highlights of the early list of participants in the three-day event. The longtime ESPN columnist and podcast host will appear in conversation with Nate Silver, the former New York Times writer who is preparing to launch the website Five Thirty Eight, a partnership with ESPN that will focus on the statistical aspect of sports analysis. Silver served as the keynote speaker at SXSW Interactive in 2009 and came to national prominence during the last presidential election when he accurately predicted the results of the electoral college. SXsports runs March 7-9 and is open to all SXSW Interactive and SXSW Film registrants.
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