March in Austin has its madness with South by Southwest, Star of Texas Fair and Rodeo and NCAA basketball tournaments. But May is gaining fast, adding the summer X Games to its list of events. It’s another feather in Austin’s ballooning events nest and, like Formula One, the games enhance the city’s international profile.
Landing that event in Austin, which will host the summer X Games from May 2014 through May 2017, is a big deal. Last year, the four-day attendance total for the Los Angeles X Games was 144,700. While the economic impact to Austin has yet to be determined, the competition generated about $50 million for the city of Los Angeles in 2010, according to estimates. Of that, worldwide media exposure accounted for $20 million. That spotlight now shifts to Austin.
The story you’re reading is premium content from the Austin American-Statesman. Subscribers get total access to all our in-depth news, digital editions and exclusive premium content. You can also buy a 24-hour digital pass or 7-day digital pass.
Read MyStatesman.com now — 24-hour digital pass99¢ for 24-hours
Read MyStatesman.com all week — 7-day digital pass$3.99 for 7-days
Subscribe to the Statesman for as little as 33¢ per dayView Offers
For Subscribers: Register your account for digital access.Access Digital
For Subscribers: Sign in here if you have already registered your account.Sign In