You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks


Welcome to

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on

Amplify Austin breaks record, raises more than $9.8 million


Amplify Austin exceeds its $9 million fundraising goal.

The Boys & Girls Clubs of the Austin Area led the campaign in donations for the third straight year.

Amplify Austin, the city’s annual online day of giving, celebrated its fifth anniversary by raising more than $9.8 million after the 24-hour fundraising campaign wrapped up Friday night.

The amount exceeded the $9 million goal to become the event’s most successful campaign.

“At the end of the day, no matter what the ticker says, this goes beyond the numbers,” said Celeste Flores, executive director for I Live Here, I Give Here, which produces the online giving campaign. “It’s about the impact that’s going to happen with those dollars. That’s what fuels us.”

For the third year in a row, the Boys & Girls Clubs of the Austin Area raised the most money in the event with a total of more than $443,000. Hospice Austin finished second with more than $288,000, and Central Texas Food Bank came in third with a preliminary total of $252,874.

Central Texans contributed more than 64,500 donations to about 700 organizations. The event ran from 6 p.m. Thursday to 6 p.m. Friday.

With an hour to go, the Boys & Girls Clubs of the Austin Area, which was at the top of the leaderboard for most of Friday, was scrambling to rally more donations to meet its $500,000 goal. The Amplify Austin champ said the secret to its consistent success was making the campaign a team effort.

“We have full support from our board and buy-in from everyone,” said Misti Potter, executive vice president for the Boys & Girls Clubs of the Austin Area. “Everyone does Amplify all day long.”

Earlier in the day, some of the smaller nonprofits were struggling to gain momentum. Austin Community Steelband, which teaches disadvantaged students how to play and perform on a steel drum, raised about 40 percent of its $6,000 goal.

“We want the community to know that these classes help boost self-esteem and help students stay out of trouble,” said Paula Beaird, the group’s executive director. During lunchtime Friday, the students showed off their music skills at a lively Amplify Calypso lunch workout at the Town Lake YMCA.

Every Amplify Austin campaign has been unique. This year, many companies increased their matches and many nonprofits exceeded their goals, Flores said. “I think this is part of the spirit of the day,” she said.

After running the campaign for five years, organizers said they are always looking for ways to improve, whether it’s serving donors better or improving the nonprofit training before the campaign.

“We built this for the benefit of the entire community,” Flores said. “When you put out a bold goal, then people rise to the challenge.”

Reader Comments ...

Next Up in Local

Bear wanders into Walmart parking lot in Kentucky
Bear wanders into Walmart parking lot in Kentucky

Some late-night shoppers in Kentucky were surprised to  be greeted by a  black bear in the parking lot. >> Read more trending news  A bear was spotted in a Walmart parking lot in Somerset around 1:30 a.m. Monday, WLEX reported.. Police and Kentucky Fish and Wildlife officials were called to the scene to lure the bear into...
Climber rescued from crevasse on Mount Rainier
Climber rescued from crevasse on Mount Rainier

Rangers at Mount Rainier National Park rescued a climber Sunday, the day after she fell into a crevasse while descending from the summit of Mount Rainier. >> Read more trending news The climber was rescued from 12,300 feet elevation on the Emmons Glacier, on the mountain's east side, by the park's A-Star B3 helicopter.  A party of three...
Police: 16th person arrested in Manchester bombing
Police: 16th person arrested in Manchester bombing

British police have arrested a 16th person in connection with last week’s suicide bombing in Manchester, Reuters reported Monday. >> Read more trending news The 23-year-old man was arrested in Shoreham-by-Sea, Sussex, "on suspicion of offenses contrary to the terrorism act", Greater Manchester Police reported on its Twitter...
Alaska volcano erupts again; aviation alert code raised to red
Alaska volcano erupts again; aviation alert code raised to red

An Alaska volcano that has been active for nearly six months erupted again Sunday, Bloomberg reported. >> Read more trending news The Alaska Volcano Observatory said Bogoslof Volcano in the Aleutian Islands erupted at 2:16 p.m. Sunday and sent a cloud of ash at least 35,000 feet high. The eruption lasted 55 minutes, Bloomberg reported...
UT scientists might have found key to stopping hospital infections

Hundreds of thousands of people in the United States, if not more, suffer infections each year from medical devices that have developed microbial films — sticky mats of bacteria that are hard to find and clean off. But University of Texas researchers say they have figured out why the film develops, a finding that could lead to a way to prevent...
More Stories