With SXSW Music Conference and Festival slowly getting going midday Tuesday and Film at its midway point, Interactive packed its last day.
This year's SXSW Interactive proved the biggest yet with 30,621 total attendees. That was 24.6 percent larger than 2012. The festival had predicted only 5 percent to 8 percent growth but had another of its typical surges of walk-up registration. Last year's growth rate was a similarly high 27 percent.
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Correction: In an earlier version of this story, an attendance figure was reported incorrectly. SXSW Interactive had 30,621 total attendees, which included paid and complimentary registration.