GIFs, the animated files that used to be so popular in the early days of the Internet, fell out of favor for years as developers left the seemingly primitive form of animation for sexier programs like Flash. But as computers became more powerful and Apple held firm on not allowing Flash to work on its mobile devices, the GIF has come back in a big way.
GIFs are so popular because they are easily digestible. Unlike a video, to watch a GIF, you don’t have to press play, you don’t have to wait for them to load, you don’t have to sit through an advertisement to watch, says Jimmy Repeat, an artist/producer for MTV.
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