As the South by Southwest Music Festival kicked off a week ago, Mohawk owner James Moody was busy managing the slate of parties his events company, Transmission Events, was running throughout town. He was also looking ahead to big news related to his own festival, Fun Fun Fun Fest: Austin real estate firm Stratus Proprieties, which counts among its holdings the 3,000-capacity ACL Live and the attached W Hotel, had invested in Transmission.
The deal brings Transmission an infusion of cash (read our story from last week about the deal at statesman.com). Does this mean that the November fest, which now draws between 15,000 and 20,000 at its current home on Auditorium Shores, will expand to something similar to the Austin City Limits Music Festival? Moody says no, it’s not about growing the fest in that way. “We would like to grow within the confines of our spot on Auditorium Shores, which we like,” he says. “Fun Fun wouldn’t be Fun Fun at large scale.”
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