Scoot Inn owner Doug Guller has cooked up yet another attention-grabbing stunt.
Guller and his company, ATX Brands, has managed to capture the attention of reality TV producers on more than a few occasions with his antics, such as buying a Central Texas town and renaming it Bikinis, Texas, a tribute to his rapidly growing Bikinis Sports Bar and Grill chain.
The Austin-based company also runs several downtown-area venues, including the Parish, the Parish Underground, Pelons, 508 and the Chicago House. More are in the works, too.
Now, Guller has unveiled plans for the Trailer Truck-off, a reality TV-style competition that will land one lucky chef a six-month deal to run the Zorro food trailer at Scoot Inn, 1308 E. Fourth St.
“Austin has such a great entrepreneurial landscape,” Guller said, “and from a food perspective, nothing has made more of an impact in the past 10 years than food trailers.”
In addition to making some serious cash, the winner will also get some great exposure, Guller says. But it won’t be easy. He’s expecting as many as 30 entrants, with each one required to create a new menu from scratch, including at least one signature dish.
“This is a great, historical venue,” Guller said. “If they want to be here, they’ve got to show me their stuff. Impress me.”
For more details on the Trailer Truck-off, head to scootinnaustin.com.
Since taking over Scoot Inn, Guller has increased the number of indoor and outdoor concerts the venue hosts. He’s also done some renovations, and additional food trailers are a possibility, too — perhaps even some of the well-known trailers set to be displaced soon from a prime spot on South Congress Avenue that’s being targeted for redevelopment.
“If anyone on SoCo would like a new home, I’d love to talk to you,” Guller said. “Let’s make it happen.”
SiriusXM airing Willie concert
Everyone’s lending a helping hand to the residents of West — even the Red-Headed Stranger.
Much of the small town, located just north of Waco, was leveled by a blast at a fertilizer plant last week. The explosion killed more than a dozen people and injured about 200 others. Dozens of homes were destroyed.
So, how does Willie Nelson fit into all this? His birthday concert, set to take place Sunday at the Backyard, has been turned into a fundraiser for the West Volunteer Fire Department.
The show will air live on SiriusXM’s Willie’s Roadhouse channel beginning at 8 p.m. It’ll also be rebroadcast Tuesday — the day Nelson turns 80 — at 7 p.m.
Around the dial …
KVUE 6 p.m. and 10 p.m. news anchor Tyler Sieswerda and photojournalist Robert McMurrey have won a regional Edward R. Murrow Award for “Channels of Hope: Austin to Africa,” a documentary that aired last year. The 30-minute special chronicled the widespread sickness and poverty in the African nation of Swaziland. … It’s official: Alexandra Gervasi, better known as “Alex on the Mic,” is the new midday deejay on 96.7 KHFI-FM, working from 9 a.m. to 2 p.m. weekdays. Gervasi, who is also heard on stations in Cincinnati and Norfolk, Va., had been working for Kiss FM on a fill-in basis since a schedule shakeup earlier this year. … Read my blog at austin360.com/tvblog or follow @gdinges on Twitter to get the latest updates on local radio and TV stations.