Trader Joe’s has released new details on its first Central Texas location, which will debut this year in Rollingwood.
The well-known specialty grocer told the American-Statesman the store should open this fall, with hiring set to begin in late summer. A manager has been selected, hours of operation have been determined and the company has finalized what the store’s exterior will look like once remodeling is completed.
A second Trader Joe’s store is still on track to open in 2014 as part of the Seaholm development in downtown Austin, company spokeswoman Alison Mochizuki said.
“Austin is a wonderful town, filled with foodies,” Mochizuki said. “We’re excited to open our first store in Rollingwood this fall.”
The 11,000-square-foot Rollingwood Trader Joe’s will serve as anchor for the Shops at Mira Vista, at 2805 Bee Cave Road near MoPac Boulevard (Loop 1). It’s set to fill part of a building that was constructed for – but never occupied by – Albertson’s, a grocer that has exited the Central Texas market.
More recently, Sprouts Farmers Market briefly had a location in the shopping center before closing in late 2011.
Other tenants in the Shops at Mira Vista complex, which was built in 2002, include Amy’s Ice Creams, Panera Bread and Champions Westlake, a cheerleading and gymnastics school.
Public records show applications have been submitted for building permits from the city of Rollingwood and for beer and wine permits from the Texas Alcoholic Beverage Commission and are making their way through the approval process.
Those documents indicate the grocer could spend as much as $450,000 on renovations.
Trader Joe’s will be open from 8 a.m. to 9 p.m. daily, Mochizuki said, offering an assortment of items – basic staples, as well as alcohol, specialty foods and vitamins. In an attempt to keep prices low, she said each store stocks about 2,000 Trader Joe’s-branded products.
Chris Franklin will serve as the Rollingwood store’s manager, or “captain.” (Trader Joe’s refers to its employees – or “crew members” – using nautical terms.) Franklin has worked for the company for almost a decade, according to Mochizuki, most recently overseeing a location in Northville, Mich., a suburb of Detroit.
Austin isn’t the only Texas city where Trader Joe’s is expanding. The retailer, which has a significant presence in many cities along the East and West coasts, has recently entered the Dallas/Fort Worth, Houston and San Antonio areas.