South by Southwest Conferences and Festivals officials said Thursday that they plan to launch a new track of programming with Latin flavor called SXAméricas during SXSW 2014 in Austin.
SXAméricas, scheduled for March 11-12, will bring together Latino thought leaders across music, marketing, film and multimedia industries. Organizers hope that uniting Latino tastemakers from the United States and Latin America will spark creative partnerships, new ideas and encourage networking and sharing.
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