To most people outside the region, the five counties of the Austin metro area share a common identity.
As vice president of global recruitment for the Greater Austin Chamber of Commerce, it was Adriana Cruz’s job to pitch that collective Central Texas character to businesses interested in setting up shop here.
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About this series: Statesman Sunday Interview
There are many interesting and insightful people in the Central Texas business community. On Sundays, the American-Statesman business team brings you in-depth interviews with some of them, focusing on topics that matter to our community. To nominate someone for the Statesman Sunday Interview, email Statesman business editor Barry Harrell at firstname.lastname@example.org.