South by Southwest attracts plenty of people with plenty of cash and plenty of social media pals, making it a marketer’s dream.
That’s why companies of all sizes don’t hesitate to throw lavish parties with pounding music, free-flowing booze, bountiful buffets, overflowing swag bags and visits from big-name celebrities.
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Red Bull’s “Sound Select Presents: 120 Hours in Austin”
When: 4 p.m. daily, Tuesday through Saturday
Where: Gatsby’s, 708 E. Sixth St. (Tuesday through Friday; Saturday venue to be announced)
Performers: Beach Party, the Black Cadillacs, Show You Suck, Heliotropes, the Sour Notes and more