Austin billionaire DeJoria sells Dripping Springs ranch


96-acre spread fetches $6.93 million

Property has underground bunker, exotic animals

Austin billionaire John Paul DeJoria, of Patrón tequila and John Paul Mitchell Systems hair-care products fame, has sold his 96-acre ranch in Dripping Springs west of Austin.

The ranch, complete with everything from exotic animals to an underground bunker, went for $6.93 million, said Gregg Sellers of Austin-based Horizon Realty, who had the listing and marketed the property along with Dave Murray, a broker with DMTX Realty Group at Coldwell Banker United.

The purchase price was down from the original $7.99 million list price in 2015, with a later price reduction lowering it to $7.49 million, Murray said.

The buyer is television producer and director Jonathan Nowzaradan, who plans to move to the ranch, The Wall Street Journal reports.

The property features numerous species of wildlife, including some endangered animals, with about 140 exotic animals roaming the grounds. They include oryx, antelope, wildebeest, gazelles and sheep. The animals were part of the sale.

“It feels like you’re on an African safari,” Nowzaradan told the Journal.

In a People Magazine article in October, DeJoria said: “The animals here are fabulous. They’re from Asia, Africa, I think there’s one in here from North Europe. They’re fun, it’s like having your own private reserve.”

In addition to the People magazine article, the ranch also was featured in an episode of “Ridiculous Ranches,” on Ride TV this fall.

The pieces highlighted DeJoria’s property, which features a main house with four bedrooms and six bathrooms and two “barndominiums,” or separate structures that can host guests. There’s also an underground bunker that can sleep 16 and is outfitted with bulletproof-glass windows.

“Ridiculous doesn’t even begin to describe this ranch,” the magazine piece said.

Murray said DeJoria added the bunker after buying the house in late 2008. And no, it didn’t come about because DeJoria thought the end was near, Murray said.

“He thought it’d be different, unique and something cool for the kids and grandkids that they would have fun with,” Murray said.

Murray said of the many houses DeJoria owns — “15 or so” around the world — he chose to sell the Dripping Springs spread. Murray said DeJoria also owns a house on Lake Austin that is the primary residence for him and his wife, Eloise.

DeJoria has found major success through his ventures in the John Paul Mitchell Systems hair-care company and premium tequila brand Patrón Spirits.

This fall, DeJoria was one of three Central Texans to make Forbes magazine’s annual ranking of America’s 400 wealthiest people, following Dell Technologies founder and CEO Michael Dell but ahead of Austin private equity firm executive Robert F. Smith.

Dejoria, 72, was ranked No. 214 on the list with an estimated net worth of $3.1 billion. He co-founded Paul Mitchell Systems in 1980 and joined a partner to launch Patrón in 1989.

DeJoria, who is known for his trademark jeans, black T-shirts and silver ponytail, has lived in Austin with Eloise since 1997 but put down deeper roots in more recent years and today owns several properties in the region. DeJoria is originally from Echo Park, Calif.

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