You have reached your limit of free articles this month.

Enjoy unlimited access to myStatesman.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myStatesman.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myStatesman.com.

One thing millennials aren’t killing: The plant industry


Just take a scroll through Instagram and in between mirror selfies, plant collection photos are springing up.

More than 10 million posts are hashtagged plants.

So why would “entitled” and “lazy” (as older generations have described us) millennials want to start working on their green thumbs?

Time and money are two simple explanations. Having children means forking over around a quarter of a million bucks on average. And while cheaper, people spend increasingly more money on their pets.

“Lack of time and limited space can also explain millennials growing interest in houseplants. This segment of the population is working longer hours and a higher proportion are living in condos that often regulate pet ownership, making plants a cheaper, easier alternative,” according to The Toronto Star.

House plants also can help spruce up a space as modern, clean and simple home design becomes trendier. Green life can also promote healthy living and an appreciation for the environment.

This perfectly explains why the Pantone Color Institute recently named “Greenery” the “Color of the Year” for 2017. The color authority writes, “the more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.”

For others like myself, gardening runs in the family.

My mom has always loved planting, probably because her name is Rose. For Mother’s Day one year I bought her a bunch of seeds and plants so she could go to town on our yard. Visiting my parents usually involves a quick peek at what’s growing in the front yard (currently, there are rose bushes, tomatoes, jalapeños and Serrano peppers). And if asked to describe my grandmother’s house, the first thing I’d point out would be all the greenery on the front porch.

About half a year or so ago, I began the process of buying stuff to liven up my desk at work. The first thing I got was a total impulse buy from H-E-B: A succulent in a small brown planter. I watered it even though a couple of my co-workers joked that it wasn’t a real plant. It’s since grown to just under 5 inches in height. During the holiday season, one of my bosses gifted me with another succulent, this time in a magnetic orb planter. This one hasn’t grown as much, but I’m staying optimistic about it.

My boyfriend came home last week with a plant that his graduate professor had left him in his cubicle. It’s found a home on a table on the balcony of our apartment. I thought it looked lonely, so I made yet another impulse buy and added a miniature rose plant to our collection. See, once you start collecting plants, you notice them everywhere. A college acquaintance recently posted an Instagram of her more than 20 house plants. Three of my colleagues that sit in my vicinity have plants on their desks too.

Young people also use plants as a form of expression. Two years ago, I joined a Facebook group called “UT Plants” for Longhorn plant enthusiasts. Members get to share photos of their collections and tips for growing and buying plants. While succulents and cacti are “in,” I’ve seen my fellow millennials branching out and building gardens for herbs and vertical planters. The planters can also be the focal point, with toy dinosaurs and Pokemon figures serving as the base for growing a plant.

The millennial population now exceeds that of the baby boomers. Next time you’re in a plant nursery, don’t be surprised to see young people. “Plant parents” know no age limit.



Reader Comments ...


Next Up in Lifestyle

One big giant clothes swap coming to Austin in May
One big giant clothes swap coming to Austin in May

Grateful Thread, from the nonprofit 2Fold, is like a big clothing swap, but instead of with people you know, it’s with all of Austin. From now until Sunday, you can donate clothing, accessories and shoes at these locations: All Ace Tailor stores; Kinney Avenue Christian Fellowship in the fellowship hall, 1801 Kinney Ave.; Charm School Vintage...
101-year-old woman wins 100-meter dash at World Masters Games
101-year-old woman wins 100-meter dash at World Masters Games

She came. She ran. She conquered.  A 101-year-old woman from India won gold in the 100-meter dash at the World Masters Games in New Zealand. Man Kaur may have been the only athlete competing in her age division in the race, but she finished in 74 seconds. Not bad for someone who only started running at 96, according to Sports Illustrated. The...
Free gardening seminar Saturday at ReStore from Texas Disposal Systems
Free gardening seminar Saturday at ReStore from Texas Disposal Systems

Texas Disposal Systems is now partnering with Austin Habitat for Humanity. It will help recycle waste used at Austin Habitat for Humanity sites by turning untreated lumber, brush and wood into compost, which will eventually become mulch, and separating and recycling other products. TDS is also donating products from its organic gardening line Garden-Ville...
Austin360 recreation list, April 28-May 4
Austin360 recreation list, April 28-May 4

Barton Creek Farmers Markets.9 a.m. to 1 p.m. Saturdays. Parking lot of Barton Creek Square, intersection of South MoPac Boulevard (Loop 1) and South Capital of Texas Highway (Loop 360). 11 a.m. to 3 p.m. Sundays at 2323 S. Lamar Blvd.512-443-0143,bartoncreekfarmersmarket.org. Bastrop Producers Market.Indoor farmers market. 11 a.m. to 7 p.m. Tuesdays-Fridays...
Does a leadership gene run in the Leffingwell family?
Does a leadership gene run in the Leffingwell family?

During a tour of their old family house, Frank Leffingwell tried to stump his father, Lee Leffingwell. Frank pointed to a spot and asked, “Is this where you dropped me on my head?” Without missing a beat Lee replied, “No, son, that was another house.” Funny and self-depreciating in a low-key manner, the unusual father-and-son...
More Stories