Tina Shively has filed her last report for KVUE, Austin’s ABC affiliate.
Shively, who joined the station 4 1/2 years ago, has transitioned out of the TV news business and into the world of public relations, joining local firm Elizabeth Christian Public Relations.
“I decided to leave TV because I was looking for a new challenge,” Shively said. “I’ve played a lot of roles in TV and am eager to see what the public relations side of the business is all about. I am so excited to be working for Elizabeth Christian. Her team has an amazing reputation here in Austin. They promise there’s always a lot of work to do and that I certainly will not be bored away from news.”
Leaving KVUE was difficult, Shively admits.
“It’s hard to say goodbye to KVUE because this team really is like family,” she said. “In crunch times, we all have come together with no hesitation to get the job done no matter what the situation entails. That is rare.”
Shively initially was KVUE’s morning reporter before shifting to the evening newscasts last year, heading up the station’s Watch Desk, where she monitored social media and tracked breaking news. Shively also regularly filled in on the anchor desk.
“I’d like to thank viewers for always being gracious and kind when I shoved a mic in their face at 5 a.m. and for accepting my mistakes and stumbles with nary a negative word,” she said. “I feel that I have learned a little bit from every story I’ve ever done, and I’m really grateful for that. I won’t miss the live shots or the air time, but I will miss the opportunity to listen and share the stories of people who make this beautiful city what it is.”
Prior to Austin, Shively worked behind the scenes for CBS News and as an anchor and reporter in Amarillo and Rochester, N.Y. Combined, she’s logged 17 years in the TV news business.
At Elizabeth Christian Public Relations, she joins a team that includes other former Austin TV news personalities, including Erin Ochoa and Keri Bellacosa.