There’s an Alamo Drafthouse PSA for ‘Call Me By Your Name,’ and it’s a glorious mess


You’ve seen Armie Hammer dance in a Twitter meme. Now, watch him tell you to shut up before your movie starts.

Hammer stars with Timothée Chalamet in “Call Me By Your Name,” one of the most anticipated movies of holiday season. The Luca Guadagnino-directed romance is garnering serious film awards buzz. Less likely to earn a place in an equivalent pantheon: the “don’t talk” PSA the actors made for Austin-based theater chain Alamo Drafthouse.

The Drafthouse’s celebrity-endorsed warnings to moviegoers about the perils of talking and texting during a show are legendary. Who could forget Jonah Hill and Michael Cera’s “Superbad”-era PSA? Or Melissa McCarthy’s beefcake-laden plea to movie audiences? And of, course, former Texas Gov. Ann Richards had one of the all-time greatest Drafthouse bumpers.

Meanwhile, Hammer and Chalamet’s PSA is a mess. Don’t get us wrong, it’s a charming mess! Bless this mess. You should probably just watch it for yourself.

And it’s not even like this is Hammer’s first time filming a PSA for Drafthouse. Ah, well. “Call Me By Your Name” hits Austin theaters Dec. 22 and it’ll make you cry in the car on the way home, so there’s no use wasting any tears on this.


Reader Comments ...


Next Up in Movies & TV

Oscar nominations announced Tuesday morning
Oscar nominations announced Tuesday morning

Who will be among the Hollywood elite to vie for this year’s Academy Awards? The nominations will be announced Tuesday morning starting at 8:22 a.m. EST.  Tiffany Haddish and Andy Serkis will serve as hosts from the Samuel Goldwyn Theatre. The Oscar ceremony will be held on March 4 and will be hosted by Jimmy Kimmel. >> Read more trending...
The humble ascent of oat milk
The humble ascent of oat milk

When did finding something to put in your coffee get so complicated? For the lactose-intolerant or merely dairy-averse, there are more alternatives to good ol’ American cow’s milk than ever. First there were powdered “creamers,” with their troublesome corn syrup solids. Then came soy, which may come closest to the real thing...
Inside Amazon’s store of the future: no lines, no cashiers
Inside Amazon’s store of the future: no lines, no cashiers

The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of gates guard the entrance to the store, known as Amazon Go, allowing in only people with the store’s smartphone app. Inside is an 1,800-square foot mini-market...
Make 2 lasagnas, and freeze 1 for later
Make 2 lasagnas, and freeze 1 for later

A piping hot pan of lasagna takes the chill out of January. I fantasize about popping a tray of multi-layered goodness into a hot oven after an afternoon of cross-country skiing.  Sure, there are those of us on January diets (when are we ever not on a diet?), but lasagna needn’t be the gut bomb of its reputation. In fact, eaten in the appropriate...
Trendy vs. traditional:The ultimate battle of taste
Trendy vs. traditional:The ultimate battle of taste

"Oh, gosh. Oh, jeez." Jude, my Instant Pot customer service representative, was flustered. I had called to ask - as anyone might - if it was okay to light cognac on fire in my Instant Pot. After a brief hold and a few nervous giggles, Jude gave me the go-ahead: No more than 15 to 20 seconds, ma'am, keep the lid off and remove the pot from...
More Stories