With crowdfunded investors, Hops & Grain to open San Marcos brewery


In just four days, Hops & Grain raised a quarter of a million dollars to open a new facility in San Marcos — a second location that will allow the East Austin brewery to double the amount of beer produced each year.

But the money hasn’t come from big venture capitalist firms eager to cash in on the booming craft beer movement. Instead, Hops & Grain’s founder, Josh Hare, has taken advantage of a new federal law allowing ordinary people to invest in crowdfunded companies. Previously, only those with a net worth of $1 million or an annual income of $200,000 could make such an investment.

“It enables anyone to invest, so it’s a really neat opportunity not only for companies trying to grow, but also for just general, everyday people wanting to invest in something other than the stock market or their 401(k). They can invest in something a little more tangible,” Hare said.

His campaign, done through a site called wefunder.com, is completely regulated by the federal government, with Wefunder acting as the broker between the investors and the brewery and the voice box through which the brewery can speak. Hops & Grain has to be careful about what it posts on social media, for example, about the crowdfunding.

Nonetheless, “it’s opened us up to a whole new form of transparency,” Hare said, noting he’s had to sign many legal documents and give financial projections “for a building that isn’t opened yet but mirrors what we’ve already done.”

The Hops & Grain crowdfunding campaign went live late on June 8, and by Friday morning the brewery had already met an initial financial goal that Hare had expected would take a week to achieve. He’s hoping Hops & Grain can raise $1 million by November — and at the rate the Wefunder campaign is pulling in investors, that time frame will probably be greatly shortened.

But make no mistake: Hare still has a deep love for East Austin and the original facility at 507 Calles Street, where the brewery got its start in 2011. At the same time, he recognizes that location is at full capacity, with beers like The One They Call Zoe, a pale lager, and A Pale Mosaic, an American-style IPA, in high demand. These two beers make up 85 percent of Hops & Grain’s sales, and while both are beloved to the brewers, they’re ready to expand the boozy offerings.

In the college town of San Marcos, the new brewery and taproom powered 100 percent by wind energy will double the brewery’s total capacity with a 20,000 barrel brew house and bring back some of the beers that its current facility doesn’t have the ability to make, like Hops & Grain’s first release, Pale Dog. Plus, the San Marcos facility — which doesn’t have a location locked down yet — will have a program devoted to lagers.

“We can sell those at all our distribution footprints,” Hare said. “But we’ll also have specific beers at the Austin tasting room and others only in the San Marcos tasting room.”

Hops & Grain will also have a third set of beers only available at yet another space — a 10,000-square-foot building outside the Austin city limits at FM 969 and Texas 130, funded completely by Hare. Although this place had been previously announced, he anticipates that it and the San Marcos spot will open about the same time: within the next 10 to 12 months.

The far east location, Hare said, “will house 100 percent of our sour and wild beer program, the Volumes of Funk Series. It’ll open up a lot of space for us at the Calles Street brewery. It’s going to be a barrel-aging facility, with all beer made here and then inoculated and barreled there. I’m excited about being able to expand the program and get more bottles onto the market, as well as showcasing a side of Hops & Grain that most people don’t get to experience.”

San Marcos is also going to be the site of something special for Hops & Grain fans: a place where the investors can go and see their investment in action. They’ve contributed $100 to $10,000 each and will receive double that amount in the next five to six years, once beer sales kick in.

For Hare, these investors have made the crowdfunding campaign a humbling experience.

“I wouldn’t expect people to know about Hops & Grain, but they don’t just know it; they want to be part of it,” he said. “I think it’s a testament to our team and to everything we’ve been able to accomplish. People want to be a part of our brewery beyond just their six pack or pint at the bar.”



Reader Comments ...


Next Up in Austin360

Comedy genius Jerry Lewis has died at 91
Comedy genius Jerry Lewis has died at 91

Legendary comedian, brash entertainer,  zany actor and dedicated humanitarian Jerry Lewis has died in Las Vegas at the age of 91. He died at his home at 9:15 a.m. , according to the Las Vegas Review-Journal and confirmed by his agent, Variety reported. Lewis was born Joseph Levitch in 1926 in Newark, New Jersey to show business parents...
Madonna celebrates turning 59, posting first family pic with all six kids
Madonna celebrates turning 59, posting first family pic with all six kids

Photographed for the very first time! Pop star Madonna shared a debut family portrait Friday that featured her and all six of her children. The Material Girl posted the photo on Instagram following her 59th birthday party at a two-day, gypsy-themed celebration in Italy. From top left Rocco, 17,  David, 11, and Mercy James, 11, to the right of...
Austin dancer Kele Roberson heads to the Royal Ballet
Austin dancer Kele Roberson heads to the Royal Ballet

Kele Roberson, who studied at Austin’s  Dance Institute and the   Austin School for the Performing and Visual Arts, deferred a $25,000 scholarship to the  Juilliard School in order to join the  Royal Ballet School in London. This program funnels some dancers into...
A simple, tasty pasta recipe that will help you dispatch that zucchini
A simple, tasty pasta recipe that will help you dispatch that zucchini

Every year, there's a zucchini problem, and it goes something like this: Too many zucchini, not enough ideas. Oh, sure, you can avoid them. That is, if you're not a gardener who planted them, or a community-supported-agriculture subscriber who gets them in your box, or a market shopper who was seduced by the stacks of green. As a vegetarian dedicated...
Webb Report: Want to rename Robert E. Lee Road? Maybe get the Led out
Webb Report: Want to rename Robert E. Lee Road? Maybe get the Led out

Don’t have a whole lotta love for Robert E. Lee Road? There’s now a movement to give the street’s name to another Robert. A group calling itself “Keep Austin Weird. Not Racist.” released a “peaceful video-proposal” Wednesday to rename the South Austin street for Led Zeppelin frontman and former Austin resident...
More Stories