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Yeti competitor RTIC will redesign ‘confusingly similar’ coolers, mugs


New details are emerging about a now-settled lawsuit filed by Austin-based Yeti against a competing company whose product designs were allegedly a little too close for comfort.

In multiple filings in U.S. District Court obtained Wednesday by the American-Statesman, Yeti, which makes higher-end coolers and thermal mugs, says the competitor, RTIC, has agreed to “redesign the accused products.”

In a lawsuit, Yeti had claimed RTIC’s products were “confusingly similar” to the products it manufactures.

As part of an agreement reached earlier this year, Yeti says “accused products” currently in RTIC’s inventory may be imported and sold until May 1. No new “accused products” may be manufactured.

Each side will pay its own attorneys’ fees and court costs, according to court documents.

Yeti has seen its popularity skyrocket in recent years, and has moved aggressively to protect its brand. The company opened a new flagship store on South Congress Avenue last month.



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