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Town formerly known as Bikinis, Texas, listed for sale


Amenities include a 5,500-square-foot dance hall and a 2,464-square-foot saloon.

The entire property can accommodate about 3,000 people, ATX Brands has previously said.

The site of a former Hill Country ghost town that was transformed, albeit briefly, into a controversial tourist destination by an Austin-based “breastaurant” chain is now back on the market.

ATX Brands, which owns Bikinis Sports Bar and Grill, bought the property in the Fredericksburg area in 2012. The company initally said it had purchased the site of Bankersmith, but some nearby residents disputed that contention. ATX Brands dubbed the site “Bikinis, Texas,” for several years, before dumping that name in 2015. The property has since been used as a venue for private events such as weddings and corporate parties.

This week, a real estate listing offers the property for sale for $1.5 million.

The 1.56-acre site at 7905 Old San Antonio Road has been cleaned up and a number of improvements were made after ATX Brands took over ownership in 2012. Doug Guller, the company’s founder, previously said he found the town for sale on Craigslist.

This time around, Guller has enlisted the SkylesBayne commercial real estate firm to market the property.

“We decided to put the town up for sale because Fredericksburg real estate is in high demand and we’d love to see it realize its potential,” Guller told the American-Statesman.

Amenities include a 5,500-square-foot dance hall, a 2,464-square-foot saloon and a bus that at one time was set to be converted into a bar.

The entire property can accommodate about 3,000 people, ATX Brands has previously said.

Furniture and fixtures, as well as the town’s website and trademark, will convey to the new owner, according to the listing.

SkylesBayne’s proposed uses for the site include a distillery, brewery, winery, dance hall, saloon, restaurant, tasting room, lodging, event venue, motorcycle bar or museum.

ATX Brands’ ownership of the town was controverial. Some nearby residents were angered when they learned of the company’s plans. The news made for titillating headlines in Central Texas and around the world.

A grand opening event featuring “Baywatch” actress Carmen Electra drew a crowd, but also attracted upset neighbors who photographed the license plates of attendees from the side of the road.

Dropping the “Bikinis, Texas,” name was intended to help mend fences, Guller said in 2015.

Guller’s company, ATX Brands, also owns several Austin bars and restaurants, such as Scoot Inn, the Parish, Pelon’s Tex-Mex, 508 Tequila Bar and Chicago House. The company also has Texas franchise rights for the Gino’s East pizzeria chain.

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