You have reached your limit of free articles this month.

Enjoy unlimited access to myStatesman.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myStatesman.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myStatesman.com.

Second Street District gets a holiday makeover


It’s an opportunity few people will ever have – and college students from across Central Texas say they’ve taken full advantage of it.

For the sixth straight year, several businesses in downtown Austin’s trendy Second Street District have handed over creative control of their storefronts during the all-important holiday shopping season.

Instead of leaving it to trained professionals, shops such as Austin Rocks, Hemline, League of Rebels and Toy Joy let up-and-comers from the Art Institute of Austin, St. Edward’s University and Texas State University craft Christmas-themed window displays that are now available to view.

It’s not just for fun – there’s money on the line, too, in the form of gift cards and college scholarships.

“Window displays are the main thing that pulls consumers into stores,” said Brittany Allen, an Art Institute instructor. “There’s a huge demand out there. Businesses desperately want visual merchandisers. We didn’t have any shortage of willing participants.”

This is the first year the Art Institute has participated in the month-long Holiday Window Walk event, with fashion design, fashion retail management and interior design majors all taking part, Allen said. Behind-the-scenes work started a couple months ago, with students meeting with shopkeepers, sketching out designs and shopping for items needed to make their visions a reality.

“Every single team I’ve put together did something A-to-Z different,” Allen said. “They’re all top notch.”

Art Institute student Jessa Pasion said participating in the competition gave her experience she plans to tout on her resume when it comes time to land a job post-graduation.

“Visual merchandising is such a big deal during the holidays,” she said. “It was definitely challenging, in a good way. In addition to focusing on aesthetics, it also helps you improve your communication skills.”

Themes this year range from “I Saw Mommy Kissing Santa Claus” at Rae Cosmetics to “The Naughty List” at Prize.

“It was a great opportunity to see what it’s like, what all goes into this,” said Art Institute student Tia Clermont. “It’s been such a great collaboration. All the constructive feedback, in particular, has been so great.”

The window displays will remain up throughout the holiday season, according to Second Street District marketing director Shana Ogg, including during several special events, such as a holiday sip and stroll Dec. 8 and at the new-this-year Santa Lounge at 3Ten ACL Live Dec. 10.

“It’s really generous of these businesses to donate their storefronts to these students,” Ogg said. “This is the most important time of the year for them.

“Last year was very successful – probably our most successful year yet – and this year we’re poised to be even more successful. These students are eager, they’re hungry and they’re excited.”



Reader Comments ...


Next Up in Business

Business Digest: Texas official leads trade trip to China

TEXAS ECONOMY Texas official leads trade trip to China Texas Secretary of State Rolando Pablos was in China this week, leading a group of Texans at the 2017 World Forum for Foreign Direct Investment in Shanghai to promote opportunities in the state for foreign investors. “China is a growing partner in elevating the Lone Star State’s continued...
Task force: Raise hotel tax to pay for convention center expansion
Task force: Raise hotel tax to pay for convention center expansion

A city task force is recommending that the Austin City Council vote to expand the convention center downtown and pay for the $609 million addition with a 2-cent hike in the city’s hotel occupancy tax, the group’s chairman said. The 2-cent increase would create about $24 million a year, said James Russell, who led the Visitor Impact Task...
Ride-hailing services Lyft, Uber return to Austin on Monday
Ride-hailing services Lyft, Uber return to Austin on Monday

Ride-hailing services Uber and Lyft say they will return to Austin on Monday. Drivers who have worked for Lyft in the past were notified of the company’s return in a text message sent Thursday morning, while an Uber spokesman confirmed his company’s return in an email to the American-Statesman. Lyft and Uber pulled out of Austin a year...
Business Digest: U.S. jobless claims edge upward

ECONOMY U.S. jobless claims edge upward WASHINGTON — Slightly more people sought U.S. unemployment benefits last week, but jobless claims remained at historically low levels. Applications for weekly unemployment aid rose 1,000 to 234,000, the Labor Department said Thursday. The four-week average, a less volatile figure, fell 5,750 to 235,250...
Ride-hailing services Lyft, Uber return to Austin Monday
Ride-hailing services Lyft, Uber return to Austin Monday

Ride-hailing services Uber and Lyft say they will return to Austin Monday. Drivers who have worked for Lyft in the past were notified of the company’s return in a text message sent Thursday morning, while an Uber spokesman confirmed his company’s return in an email to the American-Statesman. Lyft and Uber pulled out of Austin a year...
More Stories