You have reached your limit of free articles this month.

Enjoy unlimited access to myStatesman.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myStatesman.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myStatesman.com.

Report: Rodeo Austin had $77 million impact on local economy in 2014


South by Southwest isn’t the only major event bringing big bucks to Austin each March.

Rodeo Austin had a $77 million impact on the local economy in 2014, up from $68.8 million in 2011 and $54.6 million in 2008, according to a study commissioned by rodeo officials.

The rodeo supports 974 jobs in the region and generated $1.9 million in sales and hotel taxes for the city of Austin and Travis County, according to the report.

Austin-based economic consulting firm TXP conducted the study, which was paid for by rodeo officials.

A separate report released last fall showed SXSW’s 2014 economic impact was $315 million.

This year’s Rodeo Austin was held March 14 to March 28 at the Travis County Expo Center. Rodeo Austin CEO Bucky Lamb said attendance was up about 2 percent from 2014, when more than 250,000 spectators and 8,000 exhibitors were on hand for the two-week event. An economic impact study for the 2015 event has not yet been conducted.

“It was a great year for us,” Lamb said. “We’ve been tracking economic impact for 15 years and we continue to see the numbers grow.”

While some view SXSW and the rodeo as competing for attendees each year, Lamb said he believes the two events complement each other and, in many cases, are going after different audiences.

“We’re there as an alternative for families,” he said. “Spring break at the rodeo has become a family tradition.”

The rodeo crowds are largely from Austin and elsewhere in Texas, TXP’s study found, while SXSW has more global appeal. Still, plenty of visitors from outside the state – and outside the United States – make their way to the Expo Center each year, Lamb said.

“They want to experience it,” he said. “They want to be a cowboy or a cowgirl for a day.”

About 35 percent of rodeo attendees and 85 percent of exhibitors in 2014 were from outside the Austin area, according to TXP, with the average out-of-towner spending $185 per day on lodging, food and retail purchases. The average stay was 1.5 nights for attendees and two nights for exhibitors.

“We’re proud to have an impact on a whole lot of local businesses,” Lamb said. “I like to think we’re making a positive difference.”

Looking ahead, Lamb said Rodeo Austin has the potential to have even more of an impact on the local economy as it considers an expansion. A study that’s in the works will come up with some options to give the rodeo, which dates back to 1938, more event space.

“We’ve honestly outgrown the Expo Center,” Lamb said. “That’s a positive challenge to have.”


Reader Comments ...


Next Up in Business

Elon Musk launches effort to interface human brain and computers
Elon Musk launches effort to interface human brain and computers

  Entrepreneur Elon Musk is the man behind the car company Tesla, the inventor of PayPal and the genius behind Space X, Hyperloop and even more. Now the billionaire inventor has launched a company called Neuralink to figure out how to connect the brain and computers, the Wall Street Journal reported. The idea is to create tiny devices, like electrodes...
Business Digest: Seton gets workforce development grant

JOB TRAINING Seton gets workforce development grant The Seton Healthcare Family on Tuesday announced it will receive a $730,000 grant from JP Morgan Chase to fund new workforce development efforts. The grant, earmarked primarily for initiatives at the Dell Seton Medical Center at the University of Texas, will help train workers for “high demand...
Austin public stations ‘very concerned’ about proposed funding cuts
Austin public stations ‘very concerned’ about proposed funding cuts

A budget proposal from President Donald Trump to “zero out” federal funding for the Corporation for Public Broadcasting could result in budget cuts for Central Texas public radio and TV stations. The combined hit for Austin’s PBS affiliate KLRU-TV, NPR affiliate KUT-FM and sister station KUTX-FM, and classical music station KMFA-FM...
Coupon scam: ALDI warns customers of fake offers on Facebook
Coupon scam: ALDI warns customers of fake offers on Facebook

Fake coupons for low-cost grocery store ALDI have been making the rounds again on Facebook and could give computers viruses. WSYR reported that Facebook user Melissa Sheriff noticed a post that claimed to offer a $100 off coupon at ALDI stores, and it seemed too good to be true. "Next thing I know everyone is sharing it," Sheriff said...
Texas service-sector activity accelerates, but concerns persist
Texas service-sector activity accelerates, but concerns persist

A jump in retail sales helped boost the pace of Texas service-sector growth in March, but political uncertainties and sluggish demand in some parts of the state left managers with less optimistic business outlooks, according to a monthly report from the Federal Reserve Bank of Dallas. The state revenue index, a key measure of activity among private...
More Stories