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C3 Presents buys Emo’s East music club


Emo’s East owner Frank Hendrix has sold the music club to Austin events company C3 Presents, C3 co-owner Charles Attal confirmed Monday.

The sale, which includes the transfer of a 10-year lease but does not include the building, comes after over two months of negotiations between Hendrix and C3.

“Frank contacted us a few months ago, and it was a natural progression for us, we already do so many shows in there already, it was just the next step,” Attal said. “It’s a legendary venue, and anybody in the music industry would love to be a part of that.”

Attal did not disclose how much C3 paid for Emo’s East.

Hendrix opened Emo’s East at 2015 E. Riverside Drive in 2011, after selling the Red River Street building that had housed the club since 1992. (Hendrix purchased the club in 2000).

He recently announced that Antone’s would move across the parking lot, to the space occupied by the Beauty Ballroom, which opened in 2012.

“Fifteen, 20 years ago, there weren’t all these choices. Music venues are opening up every day. In the industry we’re in, we have to change to survive,” Hendrix told the American-Statesman in January.

Attal said concertgoers should not expect any major changes to Emo’s East, as C3 already books many of the shows in the space, including about 50 shows in 2012. The name will remain and shows already on the schedule, including those booked by third parties, will go on as planned.

“It’s business as usual,” he said. “I really don’t want to do much to that room.”

The deal increases a presence for C3 in Austin’s music world that includes the Austin City Limits Music Festival, Stubb’s and booking roles in several other venues. Outside Austin, C3 organizes the Lollapalooza music festival in Chicago, Brazil and Chile, Metallica’s Orion Music + More, and international events including Australia’s Big Day Out festivals.


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