In rapidly changing downtown, The Hatbox finds new home


Property in downtown Austin is at a premium these days.

With cranes dotting the landscape, helping to build scores of new high-rise apartments, condos, hotels and offices, several businesses have been displaced in recent months.

For one, though, there’s a happy ending.

The Hatbox – which, as you might expect, sells men’s and women’s hats – lost its spot on East Sixth Street but has resurfaced just around the corner at 704 Congress Ave.

The new store is twice as big, according to Hatbox CEO Lauri Turner, who has fitted a number of high-profile folks with headgear over the years, including Van Morrison, Mick Jagger, Bob Dylan, Scarlett Johansson, Elvis Costello, Quentin Tarantino, Kate Winslet and Ryan Reynolds.

“It’s a very exciting time for us,” Turner said. “We are also working on exciting collaborations with local and complementary makers, as well as global iconic hat brands like Stetson and Levi’s.”

The lease is for 20 years, according to Linda Asaf with Southwest Strategies Group, who helped secure the new space.

“I’m so very pleased to have helped preserve our extraordinary downtown heritage,” she said. “The new location is a huge win for keeping it weird in Austin at a time when we are going through so much change.”

New spa on the way

The final touches are going up at Corazon, a mixed-use project in East Austin.

The project, at 1000 E. Fifth St., features apartments, as well as lots of space for shops and restaurants.

The latest addition is Triage, which is set to open next month.

Lindsay Hoffman, who formerly worked for festival organizer C3 Presents, is behind the salon, working with Galaxy Café co-founder Kelly Chappell and former Shag Salon owner Amy Conroy.

Services offered will include blowouts, makeup, nails and waxing.

“The essence of Triage is grooming with love,” said Hoffman, an East Austin resident. “I wanted to create a space that was beautiful and convenient, affordable and luxurious, and where the focus is on making people feel amazing. I wanted a place that would be there for you whether you need to zip in and out on the fly, or host a group to primp for a big event, or just turn your lame, Monday morning meeting into a game-changer.”

The express lane …

Hobby Lobby has opened a store at 779 W. Texas 71 in Bastrop. … Cinemark has shuttered the Tinseltown movie theater at 5501 S. Interstate 35 in South Austin. … The Total Wine & More chain has debuted its second Central Texas location. Find it at 11066 Pecan Park Blvd. near Lakeline Mall. … A building housing Pioneer Bank will rise where the former Marimont Cafeteria once stood at 623 W. 38th St. in Central Austin. … Grande Communications has relocated its Austin customer service center to 911 W. Anderson Lane. … Gold’s Gym and The Spot, an entertainment venue featuring dine-in movies, bowling and more, have signed leases at Springtown Center in San Marcos. Read our recent story at atxne.ws/1M1Zs1n. … Boot Barn has acquired the Shepler’s Western wear chain, which has two Austin-area stores at 5451 N. I-35 and 9900 S. I-35. The two local stores are in the process of being rebranded and will debut as Boot Barn locations this month.


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