A parking lot party Sunday will kick off opening week festivities for the new 365 by Whole Foods Market store in Cedar Park.
The free event will take place from 1 to 4 p.m., featuring food and live music.
The 30,000-square-foot store – the first 365 location in Texas – is set to open its doors at 9 a.m. Wednesday. It’s located in The Parke, a new shopping center at 5001 183A toll road.
Events planned for Wednesday include a bread-breaking ceremony and a performance by local band Shinyribs. Five percent of opening day profits will go to the Thinkery, Austin’s children’s museum.
The 365 concept marks the latest attempt by Whole Foods to reach cost-conscious shoppers. Out of the almost 500 Whole Foods stores worldwide, only a small handful are part of the 365 division so far.
Aside from a different product mix, the 365 stores have other differences, as well. A digital rewards program, for instance, gives members extra savings, including 10 percent off more than 100 items each day.
Shoppers at the Cedar Park location will find two familiar Austin-area restaurants inside the store: Easy Tiger bakery and JuiceLand.
“Whether you’re looking for a quick in-and-out shop for a few items, stocking up on groceries for the week, grabbing a smoothie from JuiceLand or meeting for a drink at Easy Tiger, you’ll find a blend of innovation and convenience in our store,” said Jeff Turnas, president of 365 by Whole Foods Market. “From the food offerings to the design, we’ve built a foundation on the quality standards you’ve come to expect from Whole Foods Market in a fun new format that’s easy to navigate and is focused on value in every department.”