- Gary Dinges American-Statesman Staff
KXAN continues to be Austin’s top choice for local TV news, according to the latest Nielsen ratings.
In the November “sweeps” period, the city’s NBC affiliate was home to the No. 1-rated 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. English-language newscasts.
ABC affiliate KVUE’s newscasts placed first at 4:30 a.m. and middays.
Mornings, in particular, were especially competitive, with less than one rating point separating the top three contenders.
“We continue to stand by our commitment to producing in-depth stories in all newscasts and investigating the issues that affect our local community,” KXAN vice president and general manager Eric Lassberg said. “We work as hard as we can to follow up on the tips we receive from the people of Central Texas; please keep them coming because it’s working to get results. The entire KXAN staff is honored to continue being the top choice for local news in Central Texas.”
Looking at national news broadcasts, ABC’s “Good Morning America” is the most-watched network morning show in Austin, while “NBC Nightly News” is the nighttime network newscast of choice here.
In prime time, Fox was the network to beat in Central Texas, followed by NBC, CBS, ABC, The CW and then MyNetworkTV.
CBS’ Stephen Colbert wins the late-night TV race among local viewers, followed by NBC’s Jimmy Fallon and then ABC’s Jimmy Kimmel.
November Nielsen ratings
Each ratings point equals 7,915 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.